In this post, we’ll go over why images are essential when it comes to your marketing efforts. Before we start, let’s get something out of the way… When we say marketing images, we mean professional photos of your business and your employees. We don’t mean stock photos that will make your customers cringe! (You can read more about why you should avoid stock photos here).
In the 21st century, everything is becoming increasingly visual – marketing included. Did you know that:
- 32% of marketers say visual images are the most important form of content for their business
- Web pages that include images or videos on them receive 94% more impressions than pages containing only text
- 63% of people who look up images using that search feature will consequently visit the source web page
- 80% of marketers use visual content in their social media marketing
- People remember 20% of what they read but 80% of what they see
With stats like these, why wouldn’t you use imagery to promote your business? Statistics aside, here are 3 reasons you should be using marketing images:
Your Customers Want to Get to Know You
When people visit your website and/or your social media profiles, they want to get to know your business and everyone behind it. The best way to portray this information is through great pictures of who you are, what you do, and what you have to offer. Without imagery that presents the best ‘face’ of your business, your brand will lack personality and fail to connect with audiences – and this could have major consequences on your bottom line.
The images that you choose to represent your business are very important, as they are an important tool for building and maintaining your reputation. So, make sure that your marketing images are consistent, interesting, high-quality and professional!
Images Are Great for SEO
If your business has a website, it’s quite likely that you have heard of the benefits of ‘search engine optimisation’, which is the process of improving the way your web pages rank in search engines like Google. SEO involves strategically tweaking various elements of your online presence, and there are numerous factors that contribute to high rankings. One of these important factors is the use of imagery.
SEO- optimised images (which basically means images that are the right size and contain descriptions/file names that include mentions of a highly-searched keyword) can help your business to perform better in search results. This includes general searches and image searches that relate to your business. Having images can also help to engage customers when they visit your site, and therefore encourage them to stick around on your site for longer – this is another factor that search engines consider when deciding how relevant your website information is!
Images Provide Versatile Marketing Collateral
Marketing images are highly versatile. Online, you can use them to boost engagement on your website, social media profiles, blog posts, marketing emails and e-newsletters. Offline, you can use them to promote your business in brochures, posters, business cards and other promotional materials. Basically, investing in professional images will provide you with a marketing toolkit that can be used to enhance your online and offline presence and improve your business in so many ways!
Invest In Your Marketing with Our Commercial Photography Services
At Porfyri Photography, we have over 20 years of experience in commercial and corporate photography that businesses all over the world use to boost their online and offline marketing. From basic product shots and corporate portraits through to food photography and general workplace images, we have extensive experience in producing amazing images that are tailored to suit the needs of every client.
Want to read more about how your business can make the most of marketing images? Check out 3 reasons your business needs professional Instagram photos.