What Is Commercial Photography?
Commercial photography is a branch of photography in which images are used to sell, advertise and market a business, product, service, person or team. You see commercial photos everywhere – in magazines, billboards, packaging, websites, online and offline advertisements and brochures – these all contain commercial images that are being used for business, sales and profit purposes. For the best results, commercial photographs need to be unique, eye-catching and effective.
Commercial photography is a broad term that encapsulates various photography types, including:
- Product photography
- Portrait photography
- Event photography
- Food photography
- Architecture photography
- Industrial photography
What Does a Commercial Photographer Do?
Commercial photographers are experts when it comes to photographing businesses and their employees, products and services. They know how to capture a business in the best light, and how to craft images that will help the business to achieve their marketing and sales objectives.
Commercial photographers understand people, business and photography. They will strive to understand your business, your marketing strategy and your brief, and they will use a combination of skills, experience, techniques and professional equipment to effectively capture and promote your business.
Why Do Businesses Need a Commercial Photographer?
Investing in high-quality commercial photographs is one of the best ways to represent your commitment to professionalism and quality. Great images are vital for leaving a lasting impression on your target audience, and when commercial photography is approached with a sense of artistry as well as functionality, viewers are sure to be captivated.
Whatever your business, professional images are one of the best marketing assets out there. Find out more about commercial photography via the links below:
- How to find a commercial photographer who suits your needs
- Five reasons you shouldn’t use stock photos
- Why high-quality business images are vital
- Why you should hire a professional commercial photographer